Day 8 : Friday 11 November

Day 8 : Friday 11 November

Marketing, branding and effective communication – Prof Ronel Rensburg

Another extraordinary eccentric speaker, who knew her topic well. She spoke about branding, communication, marketing and reputation management.  She used very good and recent slides of people in the news to demonstrate the theory to us. Informal and Formal communication are the very important means of organizational communication. It is vital for organizations to market their services to their client and customers .

Branding defines what your organization is, what you stand for, what makes you unique, how do people perceive your organization, whether you could change peoples’ perception about your organization and if your organization can live up to the new brand it has created for itself.

Ronel sang for us in her opera voice, and we returned the compliment.

Useful website:http://www.liasa.org.za/advocacy/advocacy.php

Multi-culturalism and the diverse workplace – Lizette le Roux

Lizette only started on her theoretical information on multi-culturalism, try to build up to a point where we, the audience should get involved in sharing our stories. It was not needed, the group was ready, we spend the rest of our session, telling our personal experiences and hurt. We learned the not only one group or race was hurt but every person had their own story. What is really interesting was confessions that it was not only the opposite race that was the culprits but often their own people. We cried together, hugged, forgave and hopefully moved on.